Toronto Maple Leafs

A Toronto Maple Leafs hockey player skating in front with fans cheering on in the background

Milk the Return of Hockey

This illustration was for a collaboration between MLSE and Dairy Farmers of Ontario. Their MilkUP campaign for fall 2021 included a pop-up store that opened for a few weeks in downtown Toronto. As the pop-up duration coincided with the start of the NHL season, the illustration revolved around that theme.

The illustration was displayed on a wall at the pop-up and also printed on a limited run of tote bags and t-shirts.

Photo by NDK Images

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